Stiegl Radler Rebrand
× Gimli Film Festival Murakami Book Set Chroma Coffee Report Steigl Radler Rebrand
DESIGN

Stiegl Radler Rebrand / Ad Campaign

This new look for Stiegl Radler is geared toward a younger demographic. The fruit on the bicycle is a call out to the Radler’s origin as a drink for cyclists. The ads subvert viewer expectations– where there would usually be a shot of a frosty beer, instead there is just a ring. The absence of the product emphasizes its desirability.

× Art Print The Walrus Cover Sport Manitoba Calendar Canadian Mining Animation
ILLUSTRATION
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Design

Gimli Film Festival Murakami Book Set Chroma Coffee Report Steigl Radler Rebrand

Illustration

Art Print The Walrus Cover Sport Manitoba Calendar Canadian Mining Animation